DIRECT ONLINE IMAGE ORDER - DIFFERENCE BETWEEN RIGHTS-MANAGED AND ROYALTY-FREE

DIRECTONLINEIMAGEORDER.COM offers flexibility in using professional photographs for commercial advertising, editorial and corporate use. We offer both royalty-free and rights-managed photos. While it may seem that price and licensing use are the main differences between the two, there are other factors to be considered when choosing between rights-managed and royalty-free images. We suggest you familiarize yourself with the differences between the two types of images. Not using the right type of image on certain projects can easily get you embarrassed and may potentially lose you clients.

Here are the differences at a glance, but please review the comparison chart below and read about each factor.

RIGHTS MANAGED (RM)

When should you choose a rights-managed image?

Clients generally choose rights-managed images when the image will be used for a high-profile project such as print advertising, brochure and catalog covers, retail products and more. Higher licensing fees and the fact that the use of rights-managed images is tracked, help prevent these images from saturating the market and therefore help reduce potential conflicts of use. Directonlineimageorder offers a greater selection of rights-managed photos.

How are the fees calculated?

The fees and usage rights for rights-managed images are based on the specific project's criteria:

Please complete our online PHOTO QUOTE REQUEST FORM to determine the price for your specific project use.

ROYALTY-FREE (RF)

When should you choose royalty-free images?

"Royalty-free" means that you pay only once for an image that can be used for multiple projects over an unlimited period of time. Since royalty-free images are less expensive and are sold on a completely non-exclusive basis, there is always the potential for conflict with your competitor using the very same image or seeing the same image in other uses within the same media. Our clients typically choose to use the royalty-free images for smaller, complimentary uses rather than making them the primary focus.

How are the fees calculated?

Fees for royalty-free images are based only on the file size selected for purchase. While it appears that there are only minor
differences, there are other factors to be considered when choosing rights-managed or royalty-free images.

Here are the differences at a glance, but please read about each factor further below as they are "THE" most important factors you need to be aware of.

CONFLICT PROTECTION

This is by far THE MAJOR and most critical difference between rights-managed and royalty-free images no matter who you are buying it from. We keep a database of all sales made from our collection of rights-managed images. This database shows all sales made, dates of use, end client, industry and more. This protects YOU against use by a competitor and allows you to have full knowledge of the use of an image by anyone.

With our royalty-free collection, (and other agencies selling royalty-free images) we have absolutely no control over who uses the images, for what purpose or during what time period. So your biggest competitor could use the exact same royalty-free image you are using or someone not in the same field could have their ad appear on the same page as yours, with the same photo. Does it matter if your project uses the same image as someone in the same industry? Sometimes it doesn’t if the image is used inside on a small press-run, local project. But if it’s a high profile image, like for the cover of a brochure, or a national print ad it would be very embarrassing to have your competitor use the very same image.

QUALITY

All images, both rights-managed and royalty-free are of the highest professional digital quality obtainable. However, we only supply digital image files to our clients. Digital image files supplied are A3 in size at 300 dpi resolution for print use of various kind.

TYPES & AMOUNT OF IMAGES

Our collection of rights-managed images covers mainly landscapes from Australia and New Zealand as well as close-up images from plants and flowers but is constantly updated with new images.
Our royalty-free collection provides a wide range of images which are generally associated with (landscapes, popular cities, recreation, etc.)

LICENSE/USES

Rights-managed images are licensed on a per-use basis for specific uses. For example: (one-time use in a 10,000 press-run brochure in the beverage industry distributed only in Sydney. or advertising use for the insurance industry in a national magazine with unlimited insertions). This is how we keep track of the usage so no competitor uses the same image in the same industry in the same time period.

With royalty-free images, you are free to use the images for almost any purpose for as long as you want. However we do not allow you to use any of our images in a way that may seem pornographic, defamatory, libelous, slanderous or imply that the person in the image endorses a specific product or service.

COST

Rights-managed images are priced according to usage. What we take into consideration for pricing is the size, placement, and forum the image will be used in as well as the uniqueness of the image. Accordingly this can range from a few hundred dollars to several thousand dollars depending on use. We attempt to make it as simple as possible.

Royalty-free images are priced ONLY on the file size you purchase. (see below)

SIZE	PRICE	RESOLUTION	UNCOMPRESSED FILE SIZE	USAGE
Web Resolution	US$ 66.00	72 dpi	13x18cm (5x7) 338 kb	screen resolution
Medium Resolution	US$ 187.00	300 dpi	13x18cm (5x7) 9.6 mb	for print 1/2 page
High Resolution	US$ 253.00	300 dpi	21x30cm (8x12) 26.5 mb	for print full page

(Note: file sizes are only an average and can change)

RESEARCH

From our collection of rights-managed and royalty-free images, you have two options to choose from to find the right image: Search yourself using our full-searchable website or search manually.

COMPS

You may use any of the images from our website for comp purposes at no charge.

DELIVERY PREFERENCE

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